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Story Systems
Year
2022
Location
Bladon, UK
Project type
Stealth campaign
Group
of 6
In collaboration with the VeloCity initiative, the project undertakes a stealth campaign to redefine rural growth dynamics. Through strategic messaging and grassroots engagement, it advocates for sustainable, community-centric development. Leveraging existing support for cycling and walking networks, notably in partnership with Blenheim Estate in Oxfordshire, the project subtly promotes the concept of higher-density housing within village clusters. The collective goal is to empower rural communities to envision flourishing, sustainable hubs, thereby subtly advancing the objectives of the VeloCity project.














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